Bebe Cool in London for the Break The Chains album media tour

After a rigorous tour of Kenya and Tanzania, Bebe Cool, real name Moses Ssali, has embarked on his next tour destination, London in the UK. Bebe Cool flew out on Monday night; this time round, he is promoting his latest album, Break the Chains. 

 
London holds a special place in the hearts of people who love Afrobeats; it's the designated Mecca of Afrobeats, thanks to the diverse population of Africans living and working in the city. From Fela Kuti to Burna Boy, most of Afrobeats legends and current stars have worked or stayed in London at one point.

Over the years, most of the Afrobeats trends, be it Azonto, Afrotech, or Afrohouse, have all started taking shape in London before blowing up in other parts of Europe and the world. In fact, it was in London that Kanye West announced he had signed D’Banj.
 

What Bebe Cool, however, takes to London is his new album, Break the Chains, seeking to tap into the wisdom of the city's culture. The singer will be making a number of appearances on both traditional and social media platforms. He aims to connect with a broader audience and share his unique sound, blending his East African roots with contemporary influences. Through these engagements, Bebe Cool hopes to inspire a new generation of artists.

 
He will also meet a number of tastemakers of London's music scene. It should be noted that on this album, Bebe Cool features Kenyan, UK-based producer DJ Edu on the Games track. Edu is a big part of the Afrobeats movement in London, thanks to his show on BBC and strategic collaborations, such as Too Easy, alongside former Sauti Sol front man, Bien and Controller with Onesimus and Joeboy. The producer has also premiered his remix of Bebe Cool and Joshua Baraka’s Cheque on his BBC One Xtra.

 
In the lead-up to the album's release, Bebe Cool closely worked with media personality Adesope, featuring on his podcast, and the latter was the host of the Break the Chains album listening party in Kampala. The two are going to work closely on the London media tour. Bebe Cool's tour in the UK is the first of the overseas media tours, which are expected to cover other European cities before he sets off for the United States of America and other parts of the world.