Alak SG blends acholi roots with Afro-Pop to amplify Uganda’s voice

In the close-knit town of Arua, Uganda, a young artist is making waves with a sound that blends heritage and innovation. Alak SG, also known as The Golden Boy from Arua, was born and raised in this vibrant community.

Since launching his music career in 2021, shortly after the COVID-19 pandemic, he has begun to carve out a unique space in Uganda’s music landscape.

Alak SG’s music stands out for its fusion of traditional Acholi rhythms with contemporary Afro-pop and Hip-Hop, creating a refreshing and culturally rooted sound. Influenced by Ugandan music legends such as Bebe Cool, Jose Chameleone, Bobi Wine, and Jackie Chandiru, as well as the storytelling traditions passed down from his grandfather, Alak brings authenticity and purpose to his craft.

Currently signed to Takumi Masters Record Label, Alak SG has released four songs, each inspired by his personal experiences and the stories of his community.

“My music speaks to the challenges and triumphs of life in Uganda,” he says.

“It also addresses issues like poverty, inequality, and the importance of cultural preservation.”

Alak SG’s lyrics, delivered in a mix of Acholi, Swahili, and English, ensure his message resonates both locally and beyond. His performances at local events and cultural festivals have earned him a growing fan base, drawn to his energetic stage presence and heartfelt storytelling.

“My dream is to share this music with the world—carrying the voice of Uganda to global stages,” he says.

With his talent, passion, and cultural pride, industry experts believe Alak SG is well on his way to becoming a rising star. As he continues to evolve, he carries not just his own aspirations, but the hopes and stories of his community and nation.