Rwenzori Marathon wraps up global tour

The last international event for the 2025 Rwenzori Marathon took place on Sunday 8th at the Gymkhana grounds in Arusha, Tanzania, marking the end of a successful global promotion.

The day included a “Fun Run” hosted by the Uganda Consulate in Arusha, drawing in runners and supporters from around the area.

“The final international event for the Rwenzori Marathon happened this morning here in Arusha,” shared Amos Wakesa, who has been a driving force behind the marathon’s marketing efforts.

In recent months, the Rwenzori Marathon team has organized numerous international activities to raise awareness and attract more tourists.

“We kicked things off in Nairobi, Kenya, then moved to the Kilimanjaro Marathon in Moshi, followed by the 2 Oceans Marathon in South Africa, then Dubai, the Boston Marathon in the US, Qatar, Dar es Salaam, and concluded in Arusha today,” Wakesa mentioned.

Each stop involved working with local and global tourism stakeholders, including communities from the African diaspora and marathon runners. 

These events not only promoted the marathon but also showcased Uganda’s stunning nature, rich culture, and its growing reputation as a spot for adventure tourism.

"This initiative saw support from Uganda airlines, Uganda Foreign Affairs (Tanzania High Commission), Uganda Wildlife Authority, and the Rwenzori Marathon team,” he noted.

So far, the marketing campaign has shown great results. Runners from 25 countries have signed up for the race, set for August 23, 2025, in Kasese, Uganda, at the foot of the beautiful Rwenzori Mountains. 

Countries involved include Uganda, Kenya, UAE, Canada, Australia, England, Spain, Qatar, and the United States.

The goal is to boost the number of participating countries to 40 or 45, aiming for a new record for the marathon.

While the international activities wind down, preparations back in Uganda start ramping up. 

“Local activations will kick off this week, God willing, and will do this for two months,” Wakesa said.

Ugandans can look forward to a lineup of promotional events, training runs, media campaigns, and tourism showcases that will engage local communities as they count down to the big day.

The Rwenzori Marathon has turned into more than just a race; it now stands as a symbol of Uganda’s potential in eco-tourism and regional cooperation. 

Last month, this vision was highlighted at the US-Africa Business Connect conference held at MIT.

Here, the Rwenzori Marathon and Roosevelt Africa Trail were featured as examples of how sports and storytelling can reshape African travel and strengthen international partnerships.

The event attracted policymakers, business leaders, and tourism experts, pointing out the rising importance of Africa’s creative and natural resources